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Kimai 2nd ad campaign

KIMAI is a gaming hardware that allows the application of motion-capture technology
on smartphones.
The name "KIMAI" is composed of KI meaning energy and KIAI, a martial arts scream.
The logo is inspired from the Cho Ku Rei symbol that represents energy in the chinese philosophy.
The signature, Pwned it*, is a gaming term meaning Owned it, originally being a typo.

This concept is built on the gamers' beliefs of being able to face game-like situations in real life due to their gaming experience. While it is true that they are theoretically more capable in facing apocalyptic situations, they are technically unable, unless they have the physical skills required. Thus Kimai, implying that through motion-capture technology, will allow them to acquire those skills. 
WWIII is a spread war gaming scenario.
Gamers usually sit idly while playing video games, thus the comparison to a military bunker.
But soldiers need to fight in order to achieve victory! 
Kimai allows gamers to move their body while playing, giving them the stamina and skills required when engaging in a real battle. 
A video games console's most known feature is the controller and its buttons.
Similarly, we've all seen that big red button that could trigger or stop a nuclear missile attack in movies. However, physical agility is required first and foremost to be able to reach and press that button on time...
Zombies are knows for craving BRAIIIIIIINS~ 
Video games are known for enhancing the brain activity through hand-eye coordination.
But that won't be enough to survive a zombie invasion, physical skills are required too!
Kimai 2nd ad campaign
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Kimai 2nd ad campaign

Part of my Masters degree project, Kimai, 2014 The product is a revolutionary gaming eyewear and camera lenses allowing motion-capture technology Read More

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